Kaffea-X is revolutionizing the global coffee trade through an innovative digital platform that connects producers, cooperatives, exporters, importers, and roasters worldwide.
Our company has developed a proprietary standardization system that allows all stakeholders in the coffee trade to speak the same language, bringing transparency and efficiency to an industry that has operated in a fragmented manner to date.
We have also sought to eliminate credit and delivery risk by creating an escrow process that ensures fair practice across the supply chain.
To level the playing field and reimagine how specialty coffee is exchanged globally. Kaffea-X sees a transformed specialty coffee industry where transparency and fairness are the norm.
"By leveraging cutting-edge technology, our platform aims to eliminate inefficiencies, empower all participants in the value chain, and create a global marketplace where specialty coffee trading is seamless and secure."
-Paulo Peres, CEO
Paulo Peres built his professional life navigating the intricacies of global finance, spending over 30 years at JPMorgan where he managed risk in financial markets. Throughout his career, Paulo gained deep expertise in market dynamics, price transparency, and fostering trust in complex environments.
Upon retiring from JP Morgan, Paulo sought a new adventure that bridged his passion for global trade and his appreciation for quality coffee. He founded a coffee import/export company, immersing himself in the world of specialty coffee trading. It was during this chapter that Paulo recognized a fundamental problem facing the industry.
Unlike the standardized systems in finance, he saw that specialty coffee beans were described and priced inconsistently around the world. For example, a Kenyan exporter and a Brazilian exporter might use entirely different terms and benchmarks to characterize their beans, making transparent and fair pricing exceedingly difficult.
The lack of a shared language or system led to confusion, inefficiencies, and missed opportunities—especially for smaller producers who struggled to compete on uneven ground. Drawing on his decades of experience in financial markets, Paulo envisioned a solution: a platform that would bring clarity, fairness, and modern technology to specialty coffee trading.
Inspired by the CUSIP system in finance, which creates a universal identifier for bonds, Paulo designed the proprietary KUPIC™ system for coffee—a taxonomy that uses nine key attributes to define and price specialty coffee beans consistently across borders. This innovation ensures buyers and sellers speak the same language, leveling the playing field and increasing trust in the marketplace.
He also built an integrated escrow system to ensure buyers and sellers get paid after he experienced fraud firsthand. Kaffea-X is more than just a pricing tool; it embodies Paulo's mission to connect farmers, exporters, and roasters worldwide, opening doors to transparent trade in the $11 billion specialty coffee market.
Passionate professionals dedicated to revolutionizing the coffee trading industry
Co-founder, Corporate Secretary and Senior Advisor
With over two decades of senior-level experience in government relations, public policy, and financial services issues management, Mary has a proven record of developing corporate and trade association public policy strategies; representing stakeholders before regulators and Congress; and successfully managing industry-level projects. Mary navigates rapidly-changing policy environments by building on strong corporate reputations and effectively utilizing internal teams and external resources. She has a demonstrated history of pragmatically applying strong analytical and communication skills; leading cross-functional teams; and advising boards and senior management. Mary holds a Doctor of Law (JD) degree from the American University Washington College of Law.
Co-founder and Chief Technology Officer
João is a strategic thinker with strong business acumen, bringing to the table almost 30 years of experience in science, technology, innovation, and R&D involving hardware and software for a wide range of industries—from smart low-tech to highly complex military applications. João has a proven track record of designing and implementing systems, architectures, reference models, protocols, and algorithms for custom solutions; secure-by-design software; and developing transformation programs (digital, data, and business), future-proofing analyses (tech foresight & tech stack validation), and most recently in-depth analyses at the intersection of business and technology. João holds a Post-Doctorate Degree in Electrical Engineering from Trinity College Dublin.
Chief Operating and Product Strategy Officer
Manny is an accomplished financial leader with over 30 years of rich and diverse achievements in the financial services sector. Proven financial veteran with comprehensive experience in trading and marketing across global markets, wealth management, and cross-border M&A covering corporate, institutional, family office and ultra-high-net-worth clients. Dynamic, known for excelling in a fast-paced environment demonstrating excellence in managing diverse responsibilities. Demonstrated ability to adapt to evolving industry landscapes and contribute to the sustained success of organizations. Manny holds a BS in Engineering from Rensselaer Polytechnic Institute and an MBA from NYU Stern School of Business.
Co-founder and Chief Executive Officer
Paulo has over 31 years of experience in Financial Markets, with 29 of it spent at JPMorgan Chase & Co., with deep expertise in Counterparty and Market Risk Management, Client Solutions and trading securities. Most recently, trading commodity coffee for Agrisapien Traders. Paulo has a proven track record of re-engineering processes, building new lines of business, designing and implementing models, systems, policies, and controls, and managing to completion large-scale, Industry, and regulatory-related projects. Paulo holds a Bachelor's degree in Mathematics from the Catholic University of Campinas (PUCCAMP).
Head of Global Exports Logistics
Sebastian is a dynamic and entrepreneurial executive with over 25 years of experience in business creation, operational management, and technology innovation. As Chief Operating Officer at CHOOK SA, he led strategic operations, driving efficiency, scalability, and innovation. A seasoned leader, Sebastian has founded and managed multiple companies across various industries, including technology, real estate, robotics, and cybersecurity. His expertise spans financial management, strategic planning, risk management, and business development, with a proven track record of scaling businesses and expanding into new markets, including the U.S. and Western Europe. Native speaker of French and German, Sebastian thrives in multicultural and international business environments. With a background in SME management and technology-driven enterprises, he combines strategic vision with hands-on leadership to optimize business operations and drive long-term success.
Chief Legal Officer
With more than a decade of experience in international trade and investment law, Jorge advised global businesses on export controls, sanctions, customs, and other trade-related matters. Jorge holds a Juris Doctor degree from American University Washington College of Law. Jorge comes from a family of coffee growers in Colombia and knows firsthand every issue Kaffea-X was designed to solve.
Chief Revenue Officer
Mohan is a seasoned financial service and fintech executive with over 30 years of experience in building and scaling SaaS businesses, executing acquisitions, and driving revenue growth. With deep expertise in financial technology, big data, risk management, and investment analytics, he has led global teams and successfully expanded market share across multiple business lines. Most recently, Mohan served as a Managing Director at Qontigo, where he was responsible for growing strategic accounts across index and analytics products, and managing a $250M revenue portfolio. Prior to that, he spent a decade at MSCI, Inc., where he held multiple leadership roles, including Global Head of Partnerships, Global Head of Services and Solutions, and Head of Client Coverage for Analytics in the Americas. Mohan holds a Bachelor of Science in Business Administration from Pace University and has served on the Board of Directors of NuView Systems.
Chief Financial Officer and Corporate Treasurer
Joe is a senior manager with over 30 years' experience in investment banking operations, covering an extensive range of global products, markets, and leadership roles in New York, London, and Hong Kong. He has a proven ability to partner with trading and sales managers, technology, financial and other disciplines to define strategic agenda and design and implement well controlled solutions to support rapid business growth, reduce cost, and improve productivity, and customer service. He has a proven ability to manage global, multicultural teams. Joe holds a BSc in Physics from MIT, a BA in Social and Political Science from the University of Cambridge, and an MBA from Fordham University. He also qualified as a UK Chartered Accountant.
Join the global marketplace for specialty green coffee beans. Start trading with transparency, security, and fair pricing.